Board President
There is an expression (something like this) "We are now who we were when we were 10 years old." When I was 10 I loved being outdoors, riding my bike, exploring the neighborhood and local empty lots overgrown with Ragweed and other "prairie" plants, catching butterflies and bees, and working on my bike. I also raised tropical fish. I don't have the tropical fish now but I still love exploring, riding my bike and being around water life.
Founder & Leader SOAC: 27 yrs
School Bus Driver: 15 yrs
Master's Degree in Community Mental Health
Taught: Middle School Math & Science: 4 yrs
High School Math & Science: 4 yrs
Part time Instructor, MATC: 20 yrs
Elementary Guidance Counselor: 15 yrs
Mental Health Consultant Tri County Human Services: 10 yrs
Board Vice President
Brenda is a 1988 graduate of Webb High School, Reedsburg. Brenda and her husband Wes currently reside in Cazenovia, WI. She enjoys spending time outdoors hiking, kayaking, and camping along with biking, swimming, and running. Also enjoys sewing, doing crafts and spending time in their garden.
For thirteen years, Brenda was part of the Reedsburg VetFest Committee that put on a running/walking event each year in April raising money for area veteran organizations, Badger Honor Flights, and a local high school scholarship. She was also part of committee that has put on the S'mores Trail Run at Mirror Lake State Park in October and a part of a group that makes quilts that are given to area veterans as part of the Weston School veterans program.
Brenda became active as part of SOAC by reaching out to Gary Williams and asking about going on a trip with the kids to Mirror Lake to see what the organization and trips were all about. She has been actively involved with the organization as a trip leader and board member since then.
Brenda believes that if you’re looking for a way for your child to be active, be part of the great outdoors, get to learn and try new things and meet new people, then SOAC is a wonderful way for that to happen.
Board Treasurer
Finance Committee Chair
Mike Rocha has been teaching since 1991 and has worked in schools in five states. He has been a teacher at Sacred Heart School here in Reedsburg for the past 18 of those years. Prior to becoming a teacher, he spent several summers as a camp counselor in the St. Louis area and was involved in their school camp program. He and his wife, Ann, have three children who are strong, good looking and above average.
Board Member
A lifelong resident of Reedsburg, I grew up hiking and enjoying the outdoors with my family. I became acquainted with SOAC in the 1990's when my daughter participated in the camping trips with Gary. Now my grandchildren are participating both as campers and youth leaders. I received my Wisconsin Master Naturalist certification in 2025 and enjoy sharing my knowledge and appreciation of the outdoors with kids. I especially enjoy leading the kayaking field trips! It's great to see the kids gaining confidence on the water and learning about water safety.
Board Member
Equipment Committee Chair
My name is Anthony Iannece and I am one of the newest board members to SOAC. I am currently the science and social studies teacher for 6th, 7th, and 8th grade at Sacred Heart School. Originally from New York, I have been living in Wisconsin for over 10 years. My wife, Alicia, and I have 4 beautiful children and 2 wonderful dogs. Since living in Wisconsin I have acquired a great appreciation for the outdoors. Whether it's hiking, fishing, or camping, my family and I like to spend a lot of time with nature.
My goal and hope for participating with SOAC is to give these kids great experiences and help them develop a lifelong appreciation for everything outdoors.
Board Member
I grew up in Reedsburg, Wisconsin and have known Gary for a significant part of my life. As kids, my brother and I took part in numerous SOAC trips and bike shop after school. Our experiences never left our memories and we still talk about them to this day! Gary is also one of a few very important individuals who inspired me to become a musician and teacher (shout out to Mr. and Mrs. Sandberg for being two other very important individuals from this area as well).
I left Wisconsin on my own around the age of 15 to pursue my music career and returned around the age of 30 when I was asked to serve my tribe's (Ho-Chunk Nation) new president at the time in an executive capacity. Since then, I've experienced a lot of changes in my personal life, moved to Los Angeles and back, occasionally do coffee popups (I LOVE good coffee and used to have a coffee business), and continue to teach music. It has been a blessing to be back here where I grew up and have so many fond memories.
To continue to be a part of SOAC as an adult and board member has been a wonderful experience in itself and I am thankful for the ability to contribute in this capacity!
Board Member
Board Memeber
I have been a part of SOAC trips since 2022, right before my 6th-grade year. During my first two years as a camper, I learned to enjoy and respect nature. Then I was invited to be an assistant leader, where I developed leadership skills while still participating in camper activities. Now, as a leader I still enjoy all the same activities on these trips while also guiding the next generation to love nature just as I do. Outside of the summer trips, I enjoy cycling, fishing, and anything outdoors. I am also in the Reedsburg Area High School Class of 2029.